Rooder Story

In 2014, designer Li Qingjian set out to build a brand rooted in gratitude and a customer-first philosophy. The name ROODER holds special meaning—it was inspired by Li’s very first client, a tribute to the trust and partnership that laid the groundwork for his dream.

On July 17, 2014, Li began crafting a logo to capture the spirit of ROODER. After four rounds of refinement, the final design was completed on September 17, 2014, in Shenzhen, China. Every element was meticulously hand-drawn before being digitized, reflecting a balance of creativity and precision.

At the heart of the logo are the two "O"s in ROODER, reimagined as the front and rear wheels of an electric vehicle. The outer rings represent tires, while the inner circles feature nine uniquely arranged rectangular spokes—each distinct, symbolizing the diverse strengths and qualities of ROODER’s partners. Together, they form a unified wheel, much like how collaboration and mutual respect drive lasting success. The number nine, combined with the circular form, also signifies a journey: from nothing to something, from small to strong, and from local to global.

The remaining letters of ROODER were carefully styled to convey strength, modernity, and innovation. The result is a logo that not only reflects the company’s core business—electric vehicles—but also embodies its mission: to drive the future with integrity, collaboration, and an unwavering commitment to customer satisfaction.

ROODER is more than a brand. It is a promise to every client and partner: together, we move forward.